If you’ve been following my blog recently or seen the videos I’ve posted on Facebook, you will no doubt have seen that quite a few products that I’ve talked about have come from the M&S beauty department!
Over the last couple of years they have really upped their beauty game and are stocking some fab brands, giving them a real point of difference when up against the likes of Boots and big department store beauty halls!
I wanted to a bit of a review on the beauty hall in general but also to give a special shout out to the Shrewsbury store.
Essentially the M&S beauty hall is a self selection department – however they do now have specialist consultants to cover all of the brands sold. (Having worked on counters for many years, it’s hard enough knowing one brands products in and out, let alone multiple ones!) Generally this can give the best of both worlds for customers. Opportunity to browse without feeling overwhelmed by staff, but also an expert on hand to advise when you need it.
I feel that M&S have really considered which brands they want to feature, and stayed in line with their modern demographic of customers. They haven’t chosen any brands that you can get in the majority of department stores (possibly some cross over with Selfridges, but they are only in 3 cities), and they are all somewhere between drugstore and luxury brands, so the quality of products is certainly very reliable.
Ranges like Pixi, REN, Diego Della Palma, Rosie for Autograph, GlamGlow, Percy & Reed, and Emma Hardie are all making subtle splashes in the beauty ocean at the moment, but when you’re up against beauty giants like Estée Lauder, MAC, Loreal etc, I think it’s brilliant that M&S are carving their own way in such a booming industry.
The reason I wanted to go to the M&S beauty hall was for Pixi. I live in Telford and it hasn’t appeared there, so one afternoon whilst I was in Shrewsbury I popped in – and am I glad I did! The assistant told me she had just taken delivery of the range so if I wanted to see it she’d have to wheel the box onto the shopfloor. We both had a good rummage through and just chatted about how amazing we had heard the range was! I left with the products I wanted plus a cheeky little free gift because I’d bought a couple of things. 🙂
A few months later I was given some vouchers to spend in M&S and so had my mom. I knew exactly where we were headed! The young lady who served me last time was there, Laura, and she was so helpful again – she wouldn’t have remembered me, but I remembered her! Her knowledge of the ranges and products was second to none! My mom is hard to impress and she said how good Laura was! 😄
Some M&S stores don’t get all of the ranges of products, and that then means that the consultants aren’t all then trained in the same way by all of the brands, which I think is a bit of a shame, but I can safely say I think M&S have well and truly put themselves on the beauty map in the last few years, and I hope will only get better!
If you’d like to see what I’ve purchased from the M&S beauty hall, take a look at my video below!
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